Klud

A small habit that makes a big difference

The general advice for a clean, safe home is simple: change your kitchen cloth every day.
But in the everyday rush it's easy to forget – and the kitchen cloth is actually one of the dirtiest places in the home.

Did you know that an ordinary kitchen cloth can be much dirtier than a toilet seat?

The combination of food residue, moisture and room temperature creates the perfect environment for bacterial growth.

A smarter habit, every day

Klud makes it easy to do the right thing.
It's a simple, stylish and smart kitchen cloth – designed with the days of the week printed right on the fabric, so you always know which day it's from. It acts as a friendly nudge in everyday life, reminding the whole family to switch to a fresh cloth every day.

Danish design for a cleaner home